Adrian Lombard founded Essential Earth Global in 2000 with the dream of creating a company that utilised the natural abundant resources of South Africa and that produces luxury lifestyle products that would compete on the international stage.
During the early years, Essential Earth focused on producing quality gifting for the corporate market. Their first client was Sun International, and with the evident quality of Essential Earth products, other blue-chip companies became clients too. The first five years of the company involved intensive product development and many hours of trial and error. It was during this period that the company honed its reputation as developers of quality lifestyle products, conceptualised and designed in South Africa.
Essential Earth Global has since evolved to become holding company of the various brands, sub-brands, event, initiatives and design services offered by the Essential Earth team.
In 2009, Essential Earth Global created a retail concept called Essential Life. The Essential Life private label was launched with the opening of a lifestyle store on 4th Avenue, Parkhurst, a popular and trendy shopping destination in the heart of Johannesburg. During this time they also launched their furniture design and production service, filling the retail space with over 700 products and a range of beautiful hand-crafted indoor and outdoor furniture.
2014 marked the opening of a second, larger lifestyle store opening in the exclusive Waterkloof area near Pretoria as well as the expansion of the current Parkhurst store, enlarging the space and thereby doubling the exhibition and retail area.